Zankhana Shah is what you might call a new age chartered accounant,number-cruncher of the future.

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You may be able to create it, but can you keep it?

Are you a Wealth Creator, like Warren Buffet and Bill Gates? Or a Wealth Destroy like Paris Hilton and Yoko Ono?

A recent study by JP Morgan, a renowned international investment bank, has found that only one in five of the wealthiest is able to maintain a position among the elite top 400 over two decades. According to findings based on analysis of the Forbes magazine’s Rich List which has ranked the world’s wealthiest over the past 20 years, more than 200 people have “destroyed ” their wealth through poor investment decisions.

Bank records show that many third generation offspring of the wealthy go on huge spending sprees.

Take Paris Hilton who is renowned for her phenomenally large clothing bills which are paid for from the Hilton Hotel’s family fortune. According to the bank, prudent spending labels often take wealthy families by surprise. But on the other hand, there are fortunes that have survived the vagaries of the stock market, heavy taxes and the irresistible urge to shop till you drop. They belong to Warren Buffet, the legendary stock market investor, William Clay Ford of the Ford Cars family; Roy Disney of the cartoon and theme park family and Philip Knight, founder of Knight, the sports shoe maker.
Bill Gates, founder of Microsoft, tops the list with a fortune estimated to be worth $48 billion.

According to JP Morgan, all the original super-rich would have remained in the top echelon had their investments of assets from at the same rate as the stock market – the bench mark for the study.

According to Debra Treyz, Head of the JP Morgan’s private bank in Europe, Middle East & Africa “Diversifying assets is the key way to stay wealthy, but it is the method most difficult to swallow as it can be an emotionally difficult thing to do.”

It is obvious that besides creating wealth, keeping it and making it grow requires a level of expertise.

A financial planner has the skill, knowledge, attitude and the necessary qualifications to help manage your money.